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A History Of Drug Ads On Tv
By Ed Zimney, M.D.


A History Of Drug Ads On Tv
By Ed Zimney, M.D.
It seems like only yesterday when Direct-to-Consumer Advertising (DTCA) of prescription drugs didn't exist. Now, of course, it can't be avoided. Let's take a look at the history of this practice and see if we can explain how this all came about.

Before 1980, there was no such thing as DTCA. The times just weren't right. But in 1981, a few drug companies made small forays into this unchartered territory. The reaction of the Food and Drug Administration (FDA) was to impose a moratorium on all DTCA so it could research the issue. After a few years, the moratorium was lifted, but essentially it only allowed print advertising in magazines and the like. But it took 14 more years before the FDA issued rules on how to undertake advertising.

Why print and not TV? The answer is in the fine print - the fine print in this case being the package insert or the full prescribing information (you know, that little folded up piece of paper that comes in drug boxes and magically opens into something the size of a towel?). More specifically, the fine print refers to the so-called brief summary.

So in the early days, it was in a nutshell: no brief summary no drug ads on TV. But some of you may recall the early days of DTCA during which there were a number of very bizarre ads that seemed to say nothing. The prototype were the original ads for Rogaine, which said "Did you know that Rogaine was minoxidil?" or "I didn't know that minoxidil was Rogaine." Unless you already new what Rogaine was, these ads were quite baffling.

This happened because the FDA Regulations stated that a product could advertise itself on if it only presented the brand and generic names (both are required) and more importantly there could be no

Realtor® Meghan Stein Webster of The Cassina Group to be Featured...
GTV?s popular House Hunters TV show is headed to Charleston and will feature The Cassina Group REALTOR® Meghan Stein Webster as she helps to find the perfect property for a first-year pharmacy...

(PRWeb November 27, 2020)

Read the full story at https://www.prweb.com/releases/realtor_meghan_stein_webster_of_the_cassina_group_to_be_featured_on_hgtv_s_house_hunters/prweb17573457.htm

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Kofi Siriboe Isn't A Kid Anymore
Kofi Siriboe, Actor, Director and star of the Ava DuVernay's critically acclaimed drama, Queen Sugar and box office hit Girls Trip, is set to launch his new venture, a media lifestyle brand called...

(PRWeb November 26, 2020)

Read the full story at https://www.prweb.com/releases/kofi_siriboe_isn_t_a_kid_anymore/prweb17574508.htm

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Covermade® Easy-Bed-Making Comforters to Launch with QVC®
Multiplatform retailer to offer Covermade comforters beginning this fall

(PRWeb November 25, 2020)

Read the full story at https://www.prweb.com/releases/covermade_easy_bed_making_comforters_to_launch_with_qvc/prweb17542111.htm

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Sales Spikes for Chess Books and Sets Follow Debut of ?Queens Gambit,?...
As viewing time rose for "The Queen's Gambit" miniseries during the three weeks following the series debut on Netflix, unit sales of chess sets jumped 87% in the U.S., and chess book...

(PRWeb November 25, 2020)

Read the full story at https://www.prweb.com/releases/sales_spikes_for_chess_books_and_sets_follow_debut_of_queens_gambit_the_npd_group_says/prweb17572067.htm

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Get Shot By Brian was featured on PHL17
Get Shot By Brian was featured on PHL17 for the TV segment, "The Weekend Phillier", for Veterans Day.

(PRWeb November 25, 2020)

Read the full story at https://www.prweb.com/releases/get_shot_by_brian_was_featured_on_phl17/prweb17567649.htm

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Colourlab Ai Emerges to Revolutionize Post Production
The future of color grading has arrived with the industry?s first AI-powered application to dramatically improve the filmmaking process. Colourlab Ai by Color Intelligence is here.

(PRWeb November 24, 2020)

Read the full story at https://www.prweb.com/releases/colourlab_ai_emerges_to_revolutionize_post_production/prweb17566338.htm

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Emilia Pedersen Releases Debut Single, Skyline
Skyline Available Now on All Major Platforms

(PRWeb November 24, 2020)

Read the full story at https://www.prweb.com/releases/emilia_pedersen_releases_debut_single_skyline/prweb17561949.htm

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Diabetes Awareness showcased on Viewpoint, hosted by Dennis Quaid
The educational program seeks to enlighten viewers on the ongoing healthcare issue.

(PRWeb November 24, 2020)

Read the full story at https://www.prweb.com/releases/diabetes_awareness_showcased_on_viewpoint_hosted_by_dennis_quaid/prweb17566863.htm

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Lazer Spot?s Logistical Distribution Helps Make Shipping In Times of...
The newest episode of Tomorrow's World Today, airing this weekend, looks at how the shipping industry has evolved.

(PRWeb November 24, 2020)

Read the full story at https://www.prweb.com/releases/lazer_spots_logistical_distribution_helps_make_shipping_in_times_of_covid_less_stressful_for_large_companies/prweb17570342.htm

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Advancements Series to Educate about Innovations in Wound Care and...
Exploring innovative advanced wound care solutions.

(PRWeb November 23, 2020)

Read the full story at https://www.prweb.com/releases/advancements_series_to_educate_about_innovations_in_wound_care_and_infection_prevention/prweb17556364.htm

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MailPix personalized photo puzzles featured on ?Today All Day? on the...
MailPix announced its popular photo puzzles product were featured today, Nov. 23, on the ?Today All Day? show on the NBC 24/7 streaming service, Peacock.

(PRWeb November 23, 2020)

Read the full story at https://www.prweb.com/releases/mailpix_personalized_photo_puzzles_featured_on_today_all_day_on_the_peacock_service/prweb17564087.htm

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Founder and CEO of Parlay Café, Don Mastrangelo Takes the...
Watch Don get grilled as he presents Parlay Cafe?s franchise pitch to The Dream Team

(PRWeb November 23, 2020)

Read the full story at https://www.prweb.com/releases/founder_and_ceo_of_parlay_cafe_don_mastrangelo_takes_the_franchise_hot_seat/prweb17568248.htm

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R&B Artist Moody Bank$ Releases Latest Single, Saturday
Saturday Available Now on All Major Platforms

(PRWeb November 20, 2020)

Read the full story at https://www.prweb.com/releases/r_b_artist_moody_bank_releases_latest_single_saturday/prweb17553705.htm

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Explore Improvements in Cognitive Performance for Adults with...
Discover how technology is being used to improve cognitive performance.

(PRWeb November 19, 2020)

Read the full story at https://www.prweb.com/releases/explore_improvements_in_cognitive_performance_for_adults_with_attention_deficit_on_upcoming_advancements_episode/prweb17556207.htm

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Themed Entertainment Association announces 27th annual slate of TEA...
Global slate of honorees spans Disney, Universal, Fantawild, Lionsgate, Blackpool, Parc Asterix, PortAventura, National Geographic, TAIT and more

(PRWeb November 19, 2020)

Read the full story at https://www.prweb.com/releases/themed_entertainment_association_announces_27th_annual_slate_of_tea_thea_awards_recipients_representing_excellence_in_the_visitor_attractions_industry/prweb17558923.htm

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representation of what the drug was for. The regulations were intended to allow drug companies to detail doctors on their products, and since they would then know what the drugs were for, reminders that just called attention to the name would be worthwhile (for the drug companies).

Now we understand the premise behind those seemingly absurd ads. As reminder ads, they were perfectly legal, but they caused a whole lot of confusion, particularly among regular people who might not have known what those drugs were for. All they could do was to sit and scratch their heads. You still occasionally see these ads such as the ones with people surfing through corn fields saying nothing more than ask your doctor about, let's say, Allegra (fexofenadine).

We're coming into the home stretch here, the modern era of DTCA on TV. In 1995, the FDA relented and devised a scheme that they felt everyone could live with. The key phrase in the Regulations that they took advantage of was that ads require a brief summary "unless there are adequate means of disseminating the full prescribing information." So FDA crafted a set of rules that would be considered "adequate means." The ads would have to have four components: a toll-free number for people to call to obtain the PI, a reference to see a magazine where they were concurrently running a print ad (so the person could read the accompanying brief summary), a Web site where the PI could be found and lastly, instructions to ask your doctor or pharmacist for more complete information - got that? Well, the drug companies sure did, and the rest, as they say, is history.

Is DTCA here forever? Not necessarily. The FDA has been charged with studying the impacts of DTCA and if they or others were to prove significant negative outcomes, it wouldn't take FDA very long to say: "Remember that stuff about 'adequate means?' well we just decided that the four criteria aren't enough, and you must now include the entire brief summary." Of course, they could just as easily say the same thing without any data, but even the FDA likes to practice safe regulating! And lastly, Congress could always write new laws precluding ads for prescription drugs. Stay tuned.

Ed Zimney, M.D.
Dr Z"s blog can be found at http://blog.healthtalk.com/zimney/

For more information, articles and programs on Diseases, Health, Medicine and making the right choices please visit http://healthtalk.com/


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Plasma TV Cabling
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.tv (referred to onscreen as .tv - the technology channel) was a British television channel dedicated to technology. .tv was owned and operated by British Sky Broadcasting. The channel began broadcasting on 1 September 1996 as The Computer Channel and broadcasted between 6pm and 8pm. The broadcasting hours were increased to 12pm to 12am when The Computer Channel (by now .tv) started broadcasting on British Sky Broadcasting's digital satellite platform, Sky Digital in 1998.

 

 

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HDTV -- The New And Amazing Way To Watch TV
By Rashme Wong
HDTV is getting more and more popular these days as the new High definition TV are the best way to watch really great quality TV and it is far much better than other TV available in the market now. Read more...

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Most parents start out, resolved to be more enlightened than their peers, when it comes to their children and television. You did-you planned to substitute reading, physical activity, and family Read more...
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Most parents start out, resolved to be more enlightened than their peers, when it comes to their children and television. You did-you planned to substitute reading, physical activity, and family Read more...
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Digital TV is the future. And we are already there. 72% of all UK households are digital at this moment and the number keeps growing on a daily basis. Cheap digital television is what we seek here in Read more...

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