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Net Pulling TV Audience Away
By Samuel Hary


Net Pulling TV Audience Away
By Samuel Hary
The net is expanding its 'sphere of influence' with each passing day. Recently it has ventured in a territory till now unchartered by any other form or genre of media. It has been reported that online video viewing is eroding the television audience gradually.

BBC/ICM recently carried out a survey in which they interviewed 2,070 people asking them questions regarding their time spent online and how is that affecting their viewing schedule.

Quite surprisingly 43% people said that they watch videos online, through computer or via their mobile phone device, and this time spent has eaten into their viewing time. Also, 20% people said that they "watch a lot less normal as a result of their online mobile viewing".

Another projection that rings the danger bell for the television industry in future is that out of the rest almost 20% are very much aware of this phenomenon and are attracted to its appeal. It won't be

a surprise if they also deflect to the online brigade and ditch the TV!

But let's not get too carried away with this, as this survey was carried out in a sample population. This is not an exhaustive survey which will inform one about the national trend but it sure is a sign to indicate what future holds.

Also, one needs to carefully observe what specific section of society is actually driving the segment. Like all gizmo related industries, online video and mobile video is more popular among the yuppie crowd (aged 16-24).

Amongst the young and restless, 28% watch these videos more than once a week, while the average of people watching online videos in the 25-44 age group is a meagre 10%.

With the British television companies going the 'Yankee' way of offering whole shows online for viewing and 'vloggers' getting hyperactive on sites like YouTube and Google videos, its not that distant a time when watching will become passť.

Though it still remains to be seen whether the Britons have actually moved over the good ol' telly or still the idiot box is good to stand on its own. Let us hear on the Brit'naire blog what you have to say about this!!!
Samuel Hary is the in house shopping expert at UK Online Market and is an authority on mobile phones. He would bring the best mobile phone deals to you through the portal.


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Americaís TV addiction: Itís a matter of time, a lot of time.
By Katherine Westphal
In September 2005, Nielsen Media Research, Inc. reported that Americans watched an average of 4 hours 32 minutes of television per day. Amazingly, very few alarm bells went off in America, warning Read more...

The Different Types of TV and How They Work
By Chelsea Aubin
If you have ever wondered how a TV show you are watching gets from who-knows-where to your TV? Well there are a lot of steps involved in getting the signal from point A to point B. There are also Read more...

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.tv (referred to onscreen as .tv - the technology channel) was a British television channel dedicated to technology. .tv was owned and operated by British Sky Broadcasting. The channel began broadcasting on 1 September 1996 as The Computer Channel and broadcasted between 6pm and 8pm. The broadcasting hours were increased to 12pm to 12am when The Computer Channel (by now .tv) started broadcasting on British Sky Broadcasting's digital satellite platform, Sky Digital in 1998.

 

 

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